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Wedding TransportationSprinter Van ServiceEvent TransportationRoadshow TransportationCity-to-CityPrivate AviationFamily Car ServiceProfessional chauffeur service across NoMad — the boutique hotel corridor and dining destination stretching from 25th to 30th Street between Sixth Avenue and Lexington Avenue. Curbside pickups at the NoMad Hotel, Ace Hotel, The Edition, Broadway offices, and Madison Square Park. Vetted chauffeurs, flat-rate pricing, and 24/7 availability.
NoMad Hotel · Ace Hotel · Broadway Corridor · Penn Station · No surge pricing · 24/7
NoMad hotel corridor coverage
Flat-rate — no surge
Vetted chauffeurs
24/7 availability
NoMad — short for “North of Madison Square Park” — is the compact, high-energy neighborhood occupying roughly 25th to 30th Street between Sixth Avenue and Lexington Avenue. What was once a transitional zone between the Flatiron District and Midtown has transformed into one of Manhattan's most sought-after hotel, dining, and creative office districts. The neighborhood takes its name from the NoMad Hotel at 1170 Broadway, the property that catalyzed the area's reinvention. True North VIP provides professional car service built around NoMad's specific geography and demand patterns.
The hotel corridor is what defines NoMad most visibly. The NoMad Hotel, Ace Hotel at 20 West 29th Street, The Edition Hotel on 30th Street, Arlo NoMad, and Virgin Hotels New York City cluster along Broadway and the cross streets, generating constant demand for airport transfers, dinner transportation, and event logistics. Hotel guests need reliable rides to JFK, LaGuardia, and Newark — and the narrow cross streets between Broadway and Fifth Avenue require chauffeurs who know exactly where to stage.
South of the hotels, Madison Square Park anchors the neighborhood at 23rd to 26th Streets with seasonal art installations and food events. North of 30th Street, Penn Station at 34th Street is just six blocks away, making NoMad a natural staging point for Amtrak, NJ Transit, and LIRR connections. Whether you need an hourly chauffeur for a full day of meetings, a point-to-point ride to the airport, or a corporate account for your Broadway office, our vetted chauffeurs and flat-rate pricing make it simple.
From the hotel corridor to Broadway offices, Madison Square Park to Penn Station connections — our chauffeurs know every block and staging point in NoMad.
Broadway & cross streets, 28th–30th St
Broadway 25th–30th St, tech & creative offices
28th–30th St & surrounding blocks
34th St — six blocks north
NoMad packs more boutique and lifestyle hotels per block than almost any Manhattan neighborhood. Each property has different entrance logistics — our chauffeurs know them all.
1170 Broadway at 28th Street
The property that gave the neighborhood its name. The main entrance faces Broadway, but curbside space on the avenue is limited due to the bike lane and two-way traffic. Our chauffeurs stage on the 28th Street side where there is more room and less foot traffic. The doorman coordinates guest departures, and we confirm vehicle details by text so there is no guessing on the sidewalk.
20 West 29th Street
The Ace Hotel sits mid-block on 29th Street between Broadway and Sixth Avenue. The lobby-level restaurant and coffee shop draw a mix of hotel guests and local creatives, generating heavy pedestrian traffic at the entrance. Our chauffeurs stage directly on 29th Street, pulling curbside when you text. We avoid Broadway stops — the bus lane and bike lane create congestion and parking enforcement is aggressive.
30th Street near Broadway
The Edition sits at the northern edge of NoMad, close to the transition into Midtown. The location provides quick access to Penn Station and the Lincoln Tunnel for Newark-bound travelers. Our chauffeurs stage on 30th Street and can reach Penn Station in under five minutes or the Lincoln Tunnel approach in under ten.
29th–30th Street corridor
Both properties cater to a younger, design-conscious traveler demographic. Our chauffeurs know the specific entrance locations and staging points for each — Virgin Hotels faces a different side of the block from the Ace. Whether guests need an early-morning airport transfer or a late-night ride back from dinner in Chelsea or the Village, we are available around the clock.
From award-winning fine dining to trendy cocktail bars, NoMad's restaurant scene draws guests from across the city and beyond. Pre-dinner and post-dinner car service timed to your reservation.
123 West 28th Street
One of New York's most acclaimed Indian restaurants, offering innovative tasting menus that reimagine traditional cuisine. Located mid-block on 28th Street between Sixth and Seventh Avenues. Our chauffeurs stage on 28th Street for seamless post-dinner pickups. Multi-course meals mean unpredictable end times — text your chauffeur when dessert arrives.
Inside the NoMad Hotel, 1170 Broadway
The restaurant that helped put the neighborhood on the culinary map. Located inside the NoMad Hotel with its own entrance on Broadway. Known for its roast chicken and elegant atmosphere. Our chauffeurs know both the hotel and restaurant entrances and stage on 28th Street for efficient post-dinner pickups regardless of which exit you use.
NoMad dining destinations
Scarpetta draws Italian cuisine enthusiasts to the neighborhood. Eleven Madison Park at 11 Madison Avenue sits at the boundary between NoMad and the Flatiron District — one of the world's most celebrated restaurants. Both generate demand for precisely timed drop-offs and post-dinner pickups on the quieter side streets.
The stretch of Broadway through NoMad has become a hub for tech companies, creative agencies, and coworking spaces — generating consistent weekday demand for professional car service.
NoMad's central Manhattan location provides quick access to the Midtown Tunnel for Queens-bound airports and the Lincoln Tunnel for Newark and Teterboro. Add your flight number, luggage count, and terminal when booking.
40–55 min from NoMad
30–40 min from NoMad
35–50 min from NoMad
25–40 min from NoMad
Every airport transfer includes: Real-time flight monitoring, automatic delay adjustments, meet-and-greet option at baggage claim, luggage assistance, and flat-rate pricing locked at booking — no surge regardless of weather, traffic, or demand. Learn more about airport services.
Four steps from booking to arrival. The entire process takes under two minutes online.
Enter your NoMad pickup address, destination, date, and time. Select your vehicle — sedan, SUV, or Sprinter. Get an instant flat-rate quote.
Include your hotel name (NoMad, Ace, Edition), flight numbers for airport transfers, or restaurant name for dining service. Mention nearby landmarks for precise staging.
Your vetted chauffeur arrives at your exact NoMad location — hotel entrance, restaurant door, office lobby, or curbside pin. You receive a text with vehicle details.
Sit back while your chauffeur navigates NoMad's cross streets and connects to the tunnels, bridges, or avenues. For airport transfers, luggage assistance and flight tracking are included.
Your quote is locked at booking. No surge during hotel corridor busy hours, Madison Square Park events, or restaurant rush. The price you see is the price you pay — including tolls for the Midtown Tunnel, RFK Bridge, and Lincoln Tunnel.
Provide your flight number at booking. Our system tracks arrivals from JFK, LaGuardia, and Newark and dispatches your chauffeur based on actual landing time — no charge for flight delays.
Cancel or modify up to 24 hours before your scheduled pickup at no charge. Cancellations within 24 hours may incur a partial charge. No-shows are charged the full fare.
Rear-facing, forward-facing, and booster seats available for $25 each. Select during booking and specify ages. Seats arrive pre-installed and safety-checked by your chauffeur.
NoMad's dense concentration of hotels, restaurants, and offices in a compact footprint creates consistent competition for curbside space and ride availability. Reservations eliminate the scramble.
Six major hotels within a few blocks generate constant demand for cars, especially during morning checkout and evening dinner hours. A reserved car with a confirmed staging point means no competing with other guests or standing in a hotel taxi line.
NoMad tasting menus and group dinners end at unpredictable times. A pre-booked chauffeur on standby means you text when the check comes and your car appears within minutes — no standing on the sidewalk searching for a ride after a long dinner.
The cross streets between Broadway and Fifth Avenue are tight, with limited curbside space. A chauffeur who knows the exact staging point for your hotel or restaurant eliminates the back-and-forth of directing a driver unfamiliar with the area.
When trains arrive at Penn Station six blocks north, rideshare demand spikes and surge pricing kicks in across the NoMad area. A flat-rate reservation avoids both the surge and the wait — your chauffeur is already staged and ready.
Madison Square Park, Silicon Alley, Eataly, and the Broadway/Fifth Avenue split.
Grand Central proximity, Lexington Avenue corridor, and East Side residential.
High Line, Chelsea Market, galleries, and waterfront pickups.
Penn Station, Times Square, Hudson Yards, and theater district.
Full-borough coverage across all Manhattan neighborhoods.
NYU area, Washington Square Park, and Village dining.
Hotel transfers, fine dining pickups, Broadway office rides, and airport departures — vetted chauffeurs, flat-rate pricing, and zero surge across all of NoMad. Explore our fleet or view all Manhattan services.
Last updated: February 2026
True North VIP is a New York City-based premium chauffeur and black car service. The company provides airport transfers to JFK, LaGuardia, Newark, Teterboro, and Westchester County airports, along with hourly charters, corporate ground transportation, wedding and event service, and city-to-city travel. Service covers all five NYC boroughs, Northern New Jersey, Connecticut, Westchester County, Long Island, and the Hamptons, with vetted professional chauffeurs and a fleet of executive sedans, luxury sedans, SUVs, and Sprinter vans available 24/7.
To book a ride, visit truenorthvip.com/book or call +1‑347‑321‑9929.
