Privacy Policy

1. Information We Collect

Information You Provide

When you book a ride or contact us, we collect:

• Contact Details: Name, email address, phone number
• Trip Details: Pickup and dropoff addresses, date and time, passenger count
• Flight Information: Flight number and airline (when applicable)
• Special Requests: Child seats, accessibility needs, or other preferences
• Payment Information: Processed by Stripe (we do not store credit card details)

Information Collected Automatically

When you use our website, we automatically collect:

• Device Information: Browser type, operating system, IP address
• Usage Data: Pages visited, time spent, referral source
• Location Data: Approximate location based on IP address (not precise GPS tracking)
• Cookies & Tracking: Analytics cookies, advertising pixels (see Section 3)

2. How We Use Your Information

We use the information we collect to:

• Provide Transportation Services: Process bookings, coordinate pickups, assign chauffeurs
• Customer Support: Respond to inquiries, resolve issues, send booking confirmations
• Payment Processing: Process payments securely through Stripe
• Communication: Send trip updates via email and SMS (when provided)
• Service Improvement: Analyze usage patterns to improve our website and services
• Marketing: Send promotional offers (you can opt out at any time)
• Legal Compliance: Meet regulatory requirements, prevent fraud, enforce our terms

3. Cookies & Analytics

What We Use

• Google Analytics 4 (GA4): Tracks website usage, traffic sources, and user behavior
• Google Ads: Measures ad performance and enables remarketing
• Meta Pixel: Tracks conversions from Facebook/Instagram ads
• Essential Cookies: Required for booking functionality and session management

Your Choices

You can manage cookies through your browser settings:

• Opt Out of Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Adjust Cookie Settings: Use your browser's privacy settings to block third-party cookies
• Limit Ad Tracking: Use Digital Advertising Alliance tools

Note: Blocking cookies may limit website functionality, including the booking system.

4. Sharing & Disclosure

We share your information only as described below:

Service Providers

• Chauffeurs: Trip details (name, pickup/dropoff, contact number) shared with assigned driver
• Payment Processor: Stripe processes payments and stores card data (we do not store card details)
• Email & SMS: Third-party tools (e.g., Resend, Twilio) used to send confirmations and updates
• Analytics Providers: Google, Meta receive usage data as described in Section 3

Legal & Safety

We may disclose information if required by law, legal process, or to protect the safety of our passengers, employees, or others.

Business Transfers

If True North VIP is involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

We retain your information for as long as necessary to:

• Provide and support our services
• Comply with legal obligations (tax records, regulatory requirements)
• Resolve disputes and enforce our agreements

You may request deletion of your data at any time (see Section 6), subject to legal retention requirements.

6. Your Rights & Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data (subject to legal retention requirements)
• Opt-Out of Marketing: Unsubscribe from promotional emails via the link in any marketing message
• Opt-Out of SMS: Reply STOP to any text message to unsubscribe
• Data Portability: Request a machine-readable copy of your data

To exercise these rights, contact us at info@truenorthvip.com. We will respond within a reasonable timeframe as required by applicable law.

7. Security

We use reasonable technical and organizational safeguards to protect your information, including:

• SSL/TLS encryption for data transmission
• Secure payment processing through Stripe (PCI DSS compliant)
• Access controls and authentication for internal systems
• Regular security reviews and updates

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. International Transfers

True North VIP operates globally and coordinates luxury transportation worldwide. Your information may be transferred to and processed in countries outside your jurisdiction, including the United States.

When we transfer data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or other legally approved mechanisms.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at info@truenorthvip.com, and we will delete it promptly.

10. Updates to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email or prominent notice on our website (for significant changes)

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.