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Frieze New York is one of the world's most important contemporary art fairs, drawing 30,000-40,000+ visitors to The Shed at Hudson Yards over five days each May. With 67 galleries from 26 countries, the fair attracts a concentrated audience of high-net-worth collectors, museum curators, gallery directors, and art advisors — particularly during the two VIP preview days when “First Choice” early access opens at 10 AM for top-tier collectors.
Frieze week is not a single-venue event. Five major art fairs overlap: Frieze at The Shed, NADA at Starrett-Lehigh (601 W 26th St), 1-54 at Starrett-Lehigh (600 W 27th St), Independent at Pier 36 (Lower East Side), and TEFAF at the Park Avenue Armory. Serious collectors treat it as a multi-day, multi-venue art marathon — The Shed in the morning, Chelsea galleries in the afternoon, LES spaces before dinner, and collector dinners in the evening. Schedules are unpredictable: you might leave The Shed after 90 minutes or stay for four hours.
True North VIP provides hourly chauffeur service designed for exactly this pattern. Your vetted chauffeur stages near The Shed, moves with you between gallery districts, waits while you browse, and handles all transitions — no rebooking, no surge pricing, and no time pressure. Upfront pricing with a 3-hour minimum.
Everything you need to know about getting to and navigating Frieze New York at The Shed.
545 West 30th Street, Hudson Yards
The Shed is Frieze New York's home — a purpose-built cultural venue at the base of Hudson Yards. The fair occupies the main hall and adjoining spaces with gallery booths, curated sections, and VIP lounges.
Wednesday May 13 — Invitation Only
Wednesday is restricted to invitation-only VIP cardholders — Frieze 91 and Frieze Connect members, top collectors, curators, and art advisors. This is when serious acquisition decisions happen before the public arrives. Thursday opens to members at 11 AM and general admission at 1 PM.
11 AM – 7 PM (Sun closes 5 PM)
Wednesday through Saturday: 11 AM to 7 PM. Sunday: 11 AM to 5 PM. Most collectors arrive for opening and spend 2-4 hours at the fair before continuing to Chelsea galleries and other venues.
Mastercard Entrance at 11 Hudson Yards
The best drop-off is the Mastercard Entrance at 11 Hudson Yards (intersection of Hudson Boulevard and 11th Avenue). Approaching from the west via 11th Avenue is generally smoother than from the east. Alternative: 30th Street westbound to The Shed's east facade.
30th–33rd St, 10th–11th Ave
Your chauffeur stages on the side streets between 30th and 33rd Streets, between 10th and 11th Avenues. Text when you're ready and the vehicle arrives at The Shed entrance within minutes.
Allow 10+ minutes from east Midtown
Crosstown traffic between east Midtown hotels and Hudson Yards takes at least 10 minutes, often longer during peak hours. Your chauffeur accounts for this in timing your arrival.
Frieze week is a multi-venue event. Here's what a typical collector day looks like and why hourly chauffeur service is the preferred transportation.
The High Line connects The Shed (30th St entrance) to the Chelsea gallery district on foot, but after hours at the fair, most collectors prefer a short drive. Your chauffeur repositions from Hudson Yards to Chelsea in 5 minutes.
Frieze New York is a key moment for art advisory firms, private bank wealth divisions, and corporate collections — and transportation is a core part of the client experience.
From VIP preview to closing day — a straightforward process.
Book online at truenorthvip.com/book or call +1-347-321-9929. Specify Frieze dates, pickup location, and whether you need hourly service or point-to-point. Available 24/7.
Booking confirmation with trip details, vehicle assignment, and Hudson Yards approach instructions. Multi-day art week packages confirmed with your full itinerary.
Your chauffeur's name, vehicle details, and direct contact number — sent 24 hours before pickup. Text your chauffeur when you're ready to leave each venue.
Your chauffeur picks you up and delivers you to The Shed entrance on 30th Street. Timing accounts for crosstown traffic from east Midtown.
As you move between The Shed, Chelsea galleries, LES spaces, and dinner venues, your chauffeur repositions ahead of you. No rebooking required.
After collector dinners or gallery events, your chauffeur is staged for the return to your hotel. Late-night availability for Frieze week after-parties.
Everything you need to know about car service for Frieze New York 2026 at The Shed.
Hudson Yards Car Service
The Shed & Hudson Yards district
Chelsea Car Service
Gallery district transportation
Hourly Chauffeur NYC
Flexible by-the-hour service
Corporate Car Service
Executive & group coordination
Airport Car Service NYC
JFK, LGA, EWR transfers
Event Transportation NYC
Venues & special events
Manhattan Car Service
All Manhattan transportation
Midtown Car Service
Midtown Manhattan coverage
Frieze New York 2026 brings 67 galleries from 26 countries to The Shed at Hudson Yards. Professional hourly chauffeur service means seamless transitions between the fair, Chelsea galleries, and collector dinners — no surge pricing, no rebooking, and a vetted chauffeur who knows the art week circuit.
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Last updated: February 2026
True North VIP is a New York City-based premium chauffeur and black car service. The company provides airport transfers to JFK, LaGuardia, Newark, Teterboro, and Westchester County airports, along with hourly charters, corporate ground transportation, wedding and event service, and city-to-city travel. Service covers all five NYC boroughs, Northern New Jersey, Connecticut, Westchester County, Long Island, and the Hamptons, with vetted professional chauffeurs and a fleet of executive sedans, luxury sedans, SUVs, and Sprinter vans available 24/7.
To book a ride, visit truenorthvip.com/book or call +1‑347‑321‑9929.
